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  • Writer's pictureOyindamola Malomo

The Brand Called YOU

Your Guide to Embracing Your Prototype


I never saw myself as someone who wrote exceptionally well. I randomly remember a very short write-up I wrote in university. I shared it with a friend, who said something like, "Hmm, looks good, but you know you’re not a writer." And really, I accepted that. But you know what? I wrote, and still write, really lovely love notes. Notes that would make you fall in love with me over and over again. Haha! And one day, my amazing friend, now spouse, told me, "Do you know you write really well?" Remember, my love notes were fire, and then he got me a journal.


Fast forward to when I decided to start this blog. By then, I already enjoyed writing so much that I didn’t care if only one person was going to read it. I have always wanted people to be liberated and think bigger, and the first expression that seemed natural to me was to write. Everyone has a story to tell. Everyone has a unique gift that makes you, you. No one can do you better than you. Dear reader, this is me giving you a permission slip to consistently be an improved version of yourself. The rest of the world will catch up.


When you know who you are without any form of doubt, it helps you navigate people’s perceptions of you. People often don't know what they want, and they impose their uncertainties and expectations on you. It's important to remember that no feedback should be taken as an attack.


Don’t be validation-obsessed. People will adjust, and you don’t have to conform to their labels. You are original when you walk in your truth. Give yourself a chance to change and intentionally change. Identity doesn’t make you proud; it makes you grounded.


The true life’s journey is self-discovery, and you know what? You keep unraveling different beautiful sides and expressions of yourself. Don’t belittle the gifts you’ve been given or the assignments you are here for. Not everyone will be on a big stage, and that's perfectly fine.


Writing has always been a powerful tool for self-expression and connection. It's not just about putting words on paper; it's about sharing my unique perspective with the world. When I started writing love notes, it wasn't to impress anyone. It was to convey my feelings in the most genuine way possible. And guess what? It worked!


So, when my spouse encouraged me to write more, it was like a spark was ignited. I realized that writing wasn't just something I did; it was a part of who I am. And that's the key to understanding your brand – recognizing and embracing your unique strengths and passions.


Building your personal brand is about showcasing who you truly are. It's about embracing your quirks, your strengths, and even your weaknesses. Your brand is not just a reflection of what you do but who you are at your core.


 

Practical Steps to Enhance The Brand - YOU


  • Self-Reflection: Take time to reflect on your strengths, passions, and values. Understanding these aspects of yourself is crucial in building a brand that is true to who you are. While it’s important to be confident in who you are, staying grounded keeps you humble and connected to your roots. It’s this balance that makes you relatable and trustworthy.

  • Consistent Expression: Whether it’s through writing, speaking, dancing, organizing, singing, or another medium, consistently express your authentic self. Share your journey, your insights, and your passions with your audience. Authenticity is the cornerstone of any strong personal brand. Don’t try to be someone you’re not. Embrace your true self and let that shine through in everything you do.

  • Engage with Your Audience: Building a personal brand isn’t just about broadcasting your message; it’s about engaging with others. Listen to feedback, interact with your audience, and build meaningful connections.

  • Continuous Learning: Stay curious and keep learning. Personal growth fuels your brand’s evolution. Read, explore new interests, and stay open to new experiences. Change is a natural part of life. Allow yourself to evolve and grow. Your brand will evolve with you, and that’s a good thing. It shows that you are dynamic and adaptable.

  • Celebrate Your Journey: Recognize and celebrate your achievements, big or small. Every step you take is a part of your journey, and it’s worth acknowledging.


The brand called YOU is a work in progress. It’s a journey of self-discovery, growth, and authenticity. Embrace your unique gifts, stay true to yourself, and don’t be afraid to let your light shine. Remember, no one can do you better than you. So, give yourself permission to be the best version of yourself, and the rest of the world will catch up.


Cheers to embracing the amazing, unique, and ever-evolving brand that is YOU!


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1 Comment


Guest
May 27

Thank you for this write up. Very timely and apt!

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