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  • Writer's pictureOyindamola Malomo

Building Strategic Partnerships

Navigating Relationships for Long-term Success



Who else has observed a trend that seems to be gaining momentum, known as the "cancel culture"? Now you hear advice on cutting off relationships that do not celebrate you or cause stress and prioritize your own peace. This black-and-white view overlooks the nuanced nature of human interactions and the potential benefits of strategic partnerships.


Stay with me; while it is true that some relationships can be toxic and detrimental to one's well-being, it is important to understand that not all relationships need to be cut off completely.


It is possible that some people may still play a significant role in your life, even if they are not your close friends. It is important to recognize that not all relationships need to be over-emotionalized. Some people may have positive impacts on your journey, even if they don't necessarily “celebrate you.”


Instead of cutting off relationships completely, I’d say limit someone's access to your personal space. Not all relationships need to evoke deep emotional connections to be valuable. Some connections may seem challenging or indifferent, yet they play crucial roles in our personal and professional development. These relationships, even if not closely bonded, can significantly influence our journey, sometimes even a decade down the line. 


Discernment is key in navigating these waters. Understanding the roles different individuals play in our lives helps us identify who to keep within our orbit and who to maintain a respectful distance from. This doesn't necessarily mean fostering close friendships with everyone but recognizing the value they bring, whether as inspirations, challengers, or connectors.


I know, I know, it is important to be our own biggest cheerleaders and motivate ourselves without external support. However, sometimes we may face situations where our inner strength is not enough to overcome the challenges that we are facing. In those moments, it is crucial to acknowledge that we need external support, and not everyone can fill every role, it’s truly not necessary.


This understanding prevents unnecessary disappointments and builds more authentic connections. Having people in our lives who can support us without judgment and without the expectation of being our savior can help us build a stronger sense of self. When we have a network of individuals who can offer the support we need, we feel more confident, and we're better able to manage challenging situations.


On March 8th, 2024, which was International Women’s Day, I had an amazing conversation with an incredible CEO who is a truly phenomenal woman. During our conversation, I expressed to her how much I admire her and how she inspires me. I was very sincere in my compliments and she could truly feel the love and admiration in my words.


Although I do not know all the details of her life, there is a particular part of her that inspires me. We are not friends, and she is not my mentor, but I see something in her that I truly admire and appreciate. Our relationship is not built on deep emotional conversations, but rather on a mutual respect for each other's work and accomplishments.


What I admire most about her is her determination and unwavering commitment to her work. She is a true visionary and has achieved so much in her career. Her success is a testament to her hard work, dedication, and resilience. I feel fortunate to have had the opportunity to speak with her and to learn from her example. Nothing emotional, and that is absolutely fine!


Repurpose your relationships for greatness. Be comfortable having relationships that don’t just reach your emotions, but mark your heart, and you have things you can draw from. Opportunities are everywhere, and you need people to make the most of them. 


"Do not isolate yourself to the extent that you discard people, and as a result, information cannot reach you."


 

In building strategic partnerships, three key elements should be at the forefront:


  1. Identify Potential Partners: Look beyond immediate circles and identify individuals and organizations with whom you share common interests or goals. These connections can lead to synergistic relationships that propel mutual growth. Keep an eye out for people who inspire you, even if they’re not within your immediate circle. As with the CEO who unknowingly motivated me, these individuals can provide unexpected insights and motivation.

  2. Nurturing Relationships: Cultivating relationships requires effort and sincerity. Regular communication, sharing resources, and offering support are ways to strengthen bonds and ensure they remain mutually beneficial.

  3. Reciprocity and Collaboration: Successful partnerships are built on give-and-take dynamics. Ensure there's a balance between what you offer and receive. Collaboration should lead to mutual success and fulfillment, not a one-sided affair.

While it's crucial to protect our peace, we must also remain open to the richness of diverse relationships. By strategically building and nurturing these connections, we set the stage for lasting growth, inspiration, and success. Let's move beyond the simplicity of 'cancel culture' and embrace the complexity and potential of the human network.


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6 Comments


Guest
Mar 11

Thanks so much for this

It sinks and resonates so well

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Oyindamola Malomo
Oyindamola Malomo
Mar 15
Replying to

I'm glad it did!

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Guest
Mar 10

Insightful and encouraging piece. Thank you 😊

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Oyindamola Malomo
Oyindamola Malomo
Mar 15
Replying to

Thank you!


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Guest
Mar 10

Thank you for this brilliant piece, I really learnt alot.

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Oyindamola Malomo
Oyindamola Malomo
Mar 15
Replying to

Such a joy to read this from you. Thanks.

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